Where your competition is in Wisconsin
The largest concentrations of waterproofing companies in our Wisconsin data are in Waukesha, Milwaukee, Madison, Brookfield, Appleton, Green Bay, Neenah and Wausau. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Waukesha.
The map pack in Wisconsin
The map pack is a three-slot race, and in Wisconsin it is won by review count and recency far more than by rating: 83.6% of Wisconsin waterproofing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 87 reviews and the 90th is 213. Those are the numbers to plan around, not the median.
The website gap in Wisconsin
10% of Wisconsin waterproofing companies list no website on their Google profile, fewer than the national 18.8%. Nationally, waterproofing companies with a website have a median of 16 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Wisconsin compares
Of the 30 states in our data, Wisconsin ranks 18th for the number of waterproofing companies, 20th for median review count, and 23rd for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Wisconsin | 60 | 12 | 10% |
| Illinois | 123 | 17 | 16.3% |
| Indiana | 77 | 39 | 7.8% |
| Iowa | 40 | 66.5 | 2.5% |
| Kansas | 31 | 46 | 16.1% |
| Michigan | 107 | 21 | 10.3% |
| Minnesota | 47 | 10 | 4.3% |
| Missouri | 74 | 42.5 | 10.8% |
| Nebraska | 26 | 22 | 11.5% |
What to do first in Wisconsin
- Set a review velocity. One review per job day, asked at the door, moves a 12-review shop past the Wisconsin 75th percentile (87) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Wisconsin customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 12 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.