Where your competition is in Ohio
The largest concentrations of waterproofing companies in our Ohio data are in Columbus, Cincinnati, Toledo, Youngstown, Cleveland, Medina, Akron and Dublin. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Columbus.
The map pack in Ohio
Google shows three businesses in the map pack for a search like "waterproofing company near me" in Columbus. In Ohio the shops that hold those spots usually sit near the 90th percentile, 353 reviews, not the median. 19.5% of Ohio waterproofing companies have passed 100 reviews; the other 80.5% are competing for whatever is left below the fold.
The website gap in Ohio
A website is the clearest marker of a waterproofing company that is going to compete for the map pack, and 16% of waterproofing companies in Ohio do not have one linked. Across the country the median review count with a site is 16, without one 1. If your shop is in the 16%, start there.
How Ohio compares
Of the 30 states in our data, Ohio ranks 2nd for the number of waterproofing companies, 11th for median review count, and 13th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Ohio | 169 | 20 | 16% |
| Illinois | 123 | 17 | 16.3% |
| Indiana | 77 | 39 | 7.8% |
| Iowa | 40 | 66.5 | 2.5% |
| Kansas | 31 | 46 | 16.1% |
| Michigan | 107 | 21 | 10.3% |
| Minnesota | 47 | 10 | 4.3% |
| Missouri | 74 | 42.5 | 10.8% |
| Nebraska | 26 | 22 | 11.5% |
What to do first in Ohio
- Set a review velocity. One review per job day, asked at the door, moves a 20-review shop past the Ohio 75th percentile (75) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Ohio customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 20 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.