Where your competition is in Delaware
The largest concentrations of waterproofing companies in our Delaware data are in Wilmington, Newark, Smyrna, Ellendale, Dover, New Castle and Laurel. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wilmington.
The map pack in Delaware
In Delaware, 40% of waterproofing companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Newark searches are not in that group. They are near 307 reviews and they ask every customer.
The website gap in Delaware
13.3% of Delaware waterproofing companies list no website on their Google profile, fewer than the national 18.8%. Nationally, waterproofing companies with a website have a median of 16 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Delaware compares
Of the 30 states in our data, Delaware ranks 30th for the number of waterproofing companies, 19th for median review count, and 17th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Delaware | 15 | 13 | 13.3% |
| Alabama | 48 | 32.5 | 4.2% |
| Florida | 87 | 1 | 42.5% |
| Georgia | 91 | 19 | 20.9% |
| Kentucky | 54 | 32.5 | 7.4% |
| Maryland | 72 | 30.5 | 15.3% |
| North Carolina | 142 | 13.5 | 13.4% |
| South Carolina | 42 | 18 | 7.1% |
| Tennessee | 78 | 16.5 | 10.3% |
What to do first in Delaware
- Set a review velocity. One review per job day, asked at the door, moves a 13-review shop past the Delaware 75th percentile (151) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Delaware customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 13 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.