Where your competition is in Illinois
The largest concentrations of waterproofing companies in our Illinois data are in Chicago, Orland Park, Schaumburg, Peoria, Springfield, Joliet, Naperville and Aurora. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Chicago.
The map pack in Illinois
Google shows three businesses in the map pack for a search like "waterproofing company near me" in Chicago. In Illinois the shops that hold those spots usually sit near the 90th percentile, 270 reviews, not the median. 16.3% of Illinois waterproofing companies have passed 100 reviews; the other 83.7% are competing for whatever is left below the fold.
The website gap in Illinois
16.3% of Illinois waterproofing companies list no website on their Google profile, about as many than the national 18.8%. Nationally, waterproofing companies with a website have a median of 16 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Illinois compares
Of the 30 states in our data, Illinois ranks 5th for the number of waterproofing companies, 15th for median review count, and 11th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Illinois | 123 | 17 | 16.3% |
| Indiana | 77 | 39 | 7.8% |
| Iowa | 40 | 66.5 | 2.5% |
| Kansas | 31 | 46 | 16.1% |
| Michigan | 107 | 21 | 10.3% |
| Minnesota | 47 | 10 | 4.3% |
| Missouri | 74 | 42.5 | 10.8% |
| Nebraska | 26 | 22 | 11.5% |
| Ohio | 169 | 20 | 16% |
What to do first in Illinois
- Set a review velocity. One review per job day, asked at the door, moves a 17-review shop past the Illinois 75th percentile (54) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Illinois customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 17 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.