Where your competition is in Minnesota
The largest concentrations of waterproofing companies in our Minnesota data are in Rochester, Minneapolis, St Paul, Duluth, St Louis Park, Inver Grove Heights, Bloomington and Eagan. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Rochester.
The map pack in Minnesota
Google shows three businesses in the map pack for a search like "waterproofing company near me" in Rochester. In Minnesota the shops that hold those spots usually sit near the 90th percentile, 421 reviews, not the median. 17% of Minnesota waterproofing companies have passed 100 reviews; the other 83.0% are competing for whatever is left below the fold.
The website gap in Minnesota
A website is the clearest marker of a waterproofing company that is going to compete for the map pack, and 4.3% of waterproofing companies in Minnesota do not have one linked. Across the country the median review count with a site is 16, without one 1. If your shop is in the 4.3%, start there.
How Minnesota compares
Of the 30 states in our data, Minnesota ranks 21st for the number of waterproofing companies, 24th for median review count, and 28th for the share with no website, so a website alone will not set you apart here. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Minnesota | 47 | 10 | 4.3% |
| Illinois | 123 | 17 | 16.3% |
| Indiana | 77 | 39 | 7.8% |
| Iowa | 40 | 66.5 | 2.5% |
| Kansas | 31 | 46 | 16.1% |
| Michigan | 107 | 21 | 10.3% |
| Missouri | 74 | 42.5 | 10.8% |
| Nebraska | 26 | 22 | 11.5% |
| Ohio | 169 | 20 | 16% |
What to do first in Minnesota
- Set a review velocity. One review per job day, asked at the door, moves a 10-review shop past the Minnesota 75th percentile (45) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Minnesota customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 10 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.