Where your competition is in North Carolina
The largest concentrations of waterproofing companies in our North Carolina data are in Charlotte, Raleigh, Winston-Salem, Greensboro, Concord, Wilmington, Asheville and Burlington. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Charlotte.
The map pack in North Carolina
In North Carolina, 40.8% of waterproofing companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Raleigh searches are not in that group. They are near 173 reviews and they ask every customer.
The website gap in North Carolina
A website is the clearest marker of a waterproofing company that is going to compete for the map pack, and 13.4% of waterproofing companies in North Carolina do not have one linked. Across the country the median review count with a site is 16, without one 1. If your shop is in the 13.4%, start there.
How North Carolina compares
Of the 30 states in our data, North Carolina ranks 3rd for the number of waterproofing companies, 18th for median review count, and 16th for the share with no website. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| North Carolina | 142 | 13.5 | 13.4% |
| Alabama | 48 | 32.5 | 4.2% |
| Delaware | 15 | 13 | 13.3% |
| Florida | 87 | 1 | 42.5% |
| Georgia | 91 | 19 | 20.9% |
| Kentucky | 54 | 32.5 | 7.4% |
| Maryland | 72 | 30.5 | 15.3% |
| South Carolina | 42 | 18 | 7.1% |
| Tennessee | 78 | 16.5 | 10.3% |
What to do first in North Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 13.5-review shop past the North Carolina 75th percentile (67) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where North Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 13.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.