Where your competition is in South Carolina
The largest concentrations of waterproofing companies in our South Carolina data are in Columbia, Greenville, Mt Pleasant, Spartanburg, Greer, Myrtle Beach, Laurens and Easley. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Columbia.
The map pack in South Carolina
Google shows three businesses in the map pack for a search like "waterproofing company near me" in Columbia. In South Carolina the shops that hold those spots usually sit near the 90th percentile, 217 reviews, not the median. 23.8% of South Carolina waterproofing companies have passed 100 reviews; the other 76.2% are competing for whatever is left below the fold.
The website gap in South Carolina
Website presence in South Carolina: 92.9% of waterproofing companies link one, 7.1% do not. The national figure is 18.8% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How South Carolina compares
Of the 30 states in our data, South Carolina ranks 23rd for the number of waterproofing companies, 14th for median review count, and 26th for the share with no website, so a website alone will not set you apart here. The review bar sits in the middle of the pack.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| South Carolina | 42 | 18 | 7.1% |
| Alabama | 48 | 32.5 | 4.2% |
| Delaware | 15 | 13 | 13.3% |
| Florida | 87 | 1 | 42.5% |
| Georgia | 91 | 19 | 20.9% |
| Kentucky | 54 | 32.5 | 7.4% |
| Maryland | 72 | 30.5 | 15.3% |
| North Carolina | 142 | 13.5 | 13.4% |
| Tennessee | 78 | 16.5 | 10.3% |
What to do first in South Carolina
- Set a review velocity. One review per job day, asked at the door, moves a 18-review shop past the South Carolina 75th percentile (82) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where South Carolina customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 18 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.