Where your competition is in Kansas
The largest concentrations of waterproofing companies in our Kansas data are in Wichita, Lenexa, Kansas City, Overland Park, Lawrence, Ottawa, Leawood and Park City. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Wichita.
The map pack in Kansas
In Kansas, 25.8% of waterproofing companies have fewer than ten reviews. That is the good news if you have twenty: most of your local competitors are not trying. The bad news is that the three shops in the map pack for Lenexa searches are not in that group. They are near 268 reviews and they ask every customer.
The website gap in Kansas
16.1% of Kansas waterproofing companies list no website on their Google profile, about as many than the national 18.8%. Nationally, waterproofing companies with a website have a median of 16 reviews against 1 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
How Kansas compares
Of the 30 states in our data, Kansas ranks 26th for the number of waterproofing companies, 2nd for median review count, and 12th for the share with no website. The review bar is higher than in most of the country, so plan on a steady review habit rather than a one-time push.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Kansas | 31 | 46 | 16.1% |
| Illinois | 123 | 17 | 16.3% |
| Indiana | 77 | 39 | 7.8% |
| Iowa | 40 | 66.5 | 2.5% |
| Michigan | 107 | 21 | 10.3% |
| Minnesota | 47 | 10 | 4.3% |
| Missouri | 74 | 42.5 | 10.8% |
| Nebraska | 26 | 22 | 11.5% |
| Ohio | 169 | 20 | 16% |
What to do first in Kansas
- Set a review velocity. One review per job day, asked at the door, moves a 46-review shop past the Kansas 75th percentile (142) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Kansas customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 46 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.