Where your competition is in Louisiana
The largest concentrations of waterproofing companies in our Louisiana data are in New Orleans, Shreveport, Metairie, Houma, Slidell, Gretna, Chalmette and Mandeville. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in New Orleans.
The map pack in Louisiana
The map pack is a three-slot race, and in Louisiana it is won by review count and recency far more than by rating: 70% of Louisiana waterproofing companies are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 4 reviews and the 90th is 6. Those are the numbers to plan around, not the median.
The website gap in Louisiana
Website presence in Louisiana: 56.2% of waterproofing companies link one, 43.8% do not. The national figure is 18.8% without. Google and the AI answer engines both use the site to confirm what you do and where, so a missing site costs more than the leads it would have produced on its own.
How Louisiana compares
Of the 30 states in our data, Louisiana ranks 29th for the number of waterproofing companies, 27th for median review count, and 1st for the share with no website, which leaves more room than most states for a shop that builds a real site. The review bar is lower than in most of the country, so a few months of asking every customer moves you up fast.
| State | Listed | Median reviews | No site |
|---|---|---|---|
| Louisiana | 16 | 1.5 | 43.8% |
| Texas | 65 | 0 | 41.5% |
What to do first in Louisiana
- Put up a real website if you are in the 43.8% without one. Service pages, city pages for New Orleans, Shreveport, Metairie, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 1.5-review shop past the Louisiana 75th percentile (4) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Louisiana customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 1.5 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.