<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Waterproofing Owners Edge</title><link>https://waterproofingownersedge.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for waterproofing companies.</description><item><title>Why is the quote so high?&quot; How a waterproofing company answers the $12,000 question</title><link>https://waterproofingownersedge.com/blog/why-is-the-quote-so-high-answering-the-12000-question/</link><guid>https://waterproofingownersedge.com/blog/why-is-the-quote-so-high-answering-the-12000-question/</guid><pubDate>Sun, 01 Nov 2026 00:00:00 GMT</pubDate><description>The most common objection at the kitchen table in this trade, and the words, proposal structure and website page that answer it before the inspector arrives.</description></item><item><title>Before the first freeze: what a waterproofing company should have running by mid-November</title><link>https://waterproofingownersedge.com/blog/before-the-first-freeze-what-to-run-in-november/</link><guid>https://waterproofingownersedge.com/blog/before-the-first-freeze-what-to-run-in-november/</guid><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><description>The ground freezes in a few weeks. The short list a waterproofing company should have live now to carry the winter and fill the spring calendar.</description></item><item><title>Hiring a marketing agency vs doing it yourself for a waterproofing company: red flags, fair prices, and why trial-first</title><link>https://waterproofingownersedge.com/guides/agency-vs-diy-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/agency-vs-diy-waterproofing/</guid><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><description>How a waterproofing owner should choose between an agency, a freelancer and in-house, what a fair monthly price is, and the red flags in a pitch.</description></item><item><title>Seasonality and the slow-season plan for waterproofing companies, month by month</title><link>https://waterproofingownersedge.com/guides/slow-season-marketing-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/slow-season-marketing-waterproofing/</guid><pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate><description>When the phone rings for a waterproofing company, why winter goes quiet, and a month-by-month plan to sell interior work and book the spring calendar.</description></item><item><title>Pricing and quoting for waterproofing companies: ranges on the site, good-better-best, deposits, and how pricing changes your marketing</title><link>https://waterproofingownersedge.com/guides/pricing-and-quoting-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/pricing-and-quoting-waterproofing/</guid><pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate><description>How a waterproofing company presents prices online and at the kitchen table: ranges, good-better-best proposals, deposits, and why pricing is marketing.</description></item><item><title>Missed calls and estimate follow-up for waterproofing companies: text-back, speed to lead, and what a lost inspection costs</title><link>https://waterproofingownersedge.com/guides/missed-calls-follow-up-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/missed-calls-follow-up-waterproofing/</guid><pubDate>Thu, 27 Aug 2026 00:00:00 GMT</pubDate><description>What a missed call costs at a $5,000 ticket, the text-back message, the day 1 to day 21 estimate follow-up, and answering on a stormy Saturday.</description></item><item><title>The 7 things a waterproofing company website must do, from tap-to-call to the warranty page</title><link>https://waterproofingownersedge.com/guides/website-essentials-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/website-essentials-waterproofing/</guid><pubDate>Wed, 19 Aug 2026 00:00:00 GMT</pubDate><description>The seven things a waterproofing website must do to turn a wet-basement search into a booked inspection: speed, tap-to-call, service pages, ranges, warranty.</description></item><item><title>How a waterproofing company gets named by ChatGPT, Perplexity and Google AI answers</title><link>https://waterproofingownersedge.com/guides/ai-search-chatgpt-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/ai-search-chatgpt-waterproofing/</guid><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><description>Homeowners now ask an AI assistant who to call for a wet basement. What those systems read and the changes that get a waterproofing company named.</description></item><item><title>Facebook and Instagram ads for waterproofing companies: the video that works, the offer, the budget, retargeting</title><link>https://waterproofingownersedge.com/guides/facebook-instagram-ads-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/facebook-instagram-ads-waterproofing/</guid><pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate><description>What Meta ads do for a waterproofing company: the job-site video that works, a free inspection offer, realistic budgets and retargeting after a storm.</description></item><item><title>Google Ads for waterproofing companies: budgets, the campaigns that book inspections, and the ones that burn money</title><link>https://waterproofingownersedge.com/guides/google-ads-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/google-ads-waterproofing/</guid><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate><description>How a waterproofing company should run Google Ads and Local Services Ads, with realistic cost per inspection, the negative keyword list and a real test budget.</description></item><item><title>Google Business Profile for a waterproofing company: categories, services, photos and hours that win the map pack</title><link>https://waterproofingownersedge.com/guides/google-business-profile-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/google-business-profile-waterproofing/</guid><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><description>How to set up a Google Business Profile for a waterproofing company: categories, services with ranges, job photos, Saturday hours, Q&amp;A and posts.</description></item><item><title>How a waterproofing company gets more Google reviews, with the exact words</title><link>https://waterproofingownersedge.com/guides/get-more-google-reviews-waterproofing/</link><guid>https://waterproofingownersedge.com/guides/get-more-google-reviews-waterproofing/</guid><pubDate>Thu, 02 Jul 2026 00:00:00 GMT</pubDate><description>Review scripts for inspectors and crew leads, the two moments to ask, the text from the driveway, and a healthy review pace for a waterproofing company.</description></item></channel></rss>